01 / Challenge
Trust has to arrive before the estimate.
A growing Middle Tennessee operator needed to explain a broad service catalog without losing the clarity and personal credibility that win local work.
Selected work / 2026 / 02
Integrity Wash Pros
A service business rebuilt around immediate trust, visible proof, and a clear route from local search to a qualified estimate.
- Client
- Integrity Pressure Washing
- Role
- Strategy, information architecture, design, engineering, and launch
- Disciplines
- Strategy, UX, Visual design, Engineering
- Delivered
- 2026
02 / Approach
Organize the site around customer decisions.
Bellweather organized the experience around customer decisions: what can be cleaned, what good work looks like, why the company is credible, and how to request an estimate.
03 / Execution
Put proof next to every promise.
Service-specific routes, responsive project photography, local proof, direct contact actions, and a scalable content structure make the site useful before and after the first visit.
04 / Outcome
A foundation ready to grow.
Integrity received a durable commercial surface that can carry new services and locations while preserving a direct, trustworthy customer experience.
